Integrated Marketing Planning
Comprehensive marketing strategies that create unified brand experiences and connect all your digital channels to maximize impact and growth.
Why Integrated Marketing Matters
Organizations with integrated marketing strategies see significantly better results than those using disconnected, single-channel approaches.
89%
of customers are retained on average when a strong omnichannel engagement strategy is used.
494%
higher order rate with marketing operating three or more channels than single-channel campaigns.
9.5%
YoY increase in annual revenue with highly effective omnichannel engagement
Comprehensive Marketing Strategy Services
Storia Consulting develops integrated marketing plans that align all your digital channels to create cohesive customer journeys and maximize your impact.
Strategic Planning & Research
In-depth analysis of your audience, competitors, and market landscape to inform a comprehensive marketing strategy.
- Audience research and persona development
- Competitive analysis and market positioning
- Brand messaging and value proposition refinement
- Customer journey mapping
- Goal setting and KPI development
Cross-Channel Integration
Coordinated strategies that ensure consistent messaging and optimal performance across all your marketing channels.
- Multi-channel campaign coordination
- Content strategy and editorial calendars
- Email marketing integration
- Social media and content alignment
- Website and landing page optimization
Customer Journey Optimization
Design and optimize every touchpoint in your customer’s journey to increase conversions and build lasting relationships.
- Touchpoint analysis and mapping
- Conversion funnel optimization
- Lead nurturing strategy development
- Retention and loyalty program planning
- User experience improvement recommendations
Performance Measurement & Analytics
Comprehensive tracking and analysis systems to measure success and continuously optimize your marketing performance.
- Analytics setup and configuration
- Custom dashboard development
- Monthly performance reporting
- ROI analysis and attribution modeling
- Strategic recommendations and optimization
